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Lead Management CRM with Meta CAPI

CRM for Sales Teams of Any Size, with Meta CAPI Sync

Capture every lead the moment it comes in, route it automatically, and close from your inbox — the same fast, secure platform whether you're a five-person team or run sales across a hundred-person floor.

From 2,400+ Sales Teams
Free Trial (14 Days)
Meta CAPI sync Live in 15 min No lock-in Bank-grade security Instant access
Pipeline
₹42.8L
New Leads
128
Win Rate
34.2%
Revenue trend
New
Northwind Retail₹3.2L
Proposal
Verdant Foods₹4.5L
Won
Ashford Interiors₹1.4L
Live, always

Stop Losing Deals to Disorganization

Leads move through the pipeline on their own — this is what a busy day actually looks like.

New 6
Contacted 4
Qualified 3
Won 9
RS
Ritika S.
2BHK enquiry
AK
Aman K.
Site visit
FN
Fatima N.
Follow-up call
PV
Priya V.
Demo booked
SM
Sameer M.
Budget confirmed
0
Cards moved today
0m
Avg. time to first contact
See it for yourself

A CRM that actually feels fast

No spinners, no five-second page loads, no screen that makes your reps wait before they can make the next call — at 2 seats or 200.

HemLead CRM dashboard showing pipeline value, new leads, win rate, deals won, pipeline stages, and lead sources at a glance
Works on the go

Your sales, at a glance — right on your phone

Pipeline value, new leads, win rate, deals won — the same numbers your desktop dashboard shows, open in a browser tab on your phone. No app to install, nothing to sync.

Pipeline value
New leads this month
Win rate
Deals won
  • Check numbers between meetings, on a call, or on the way to a client visit
  • Filter by this month, all time, or a custom date range
  • Jump straight into your full lead list or pipeline from the same screen
HemLead mobile dashboard showing pipeline value, new leads, win rate and deals won
Why teams pick HemLead

Every Untracked Lead Is Lost Revenue. Start Closing More, Starting Now

Same platform, same speed, same security — whether you're onboarding your second rep or your two-hundredth.

Enterprise-grade security
Strong encryption, safe data storage, and control over who can see what — the same protections big companies expect, without the big-company paperwork.
Built for speed
Pages load in under a second and stay that way at 100 seats, not just in the demo. No spinner between you and your next call.
A UI that doesn't fight you
No lag, no clutter, no five-click workflow for a one-click task. If a screen makes a rep pause to think, we treat it as a bug.
One-click integrations
20+ integrations — WhatsApp, telephony, Meta CAPI and the tools your team already lives in — connect in one click, not a support ticket.
Scales with your team
Two people or two hundred, it's the same platform. Flat pricing while you're small, per-seat scaling as you grow — no migration, no re-onboarding.
Support from people who build it
No outside company answering for us. The person replying to your chat is the same person who built the feature you're asking about.
The part most CRMs skip

Meta stops listening after the click. HemLead doesn't.

Meta's algorithm only knows a form was filled — it has no idea if that lead ever answered the phone. HemLead reports back every stage change, so Meta learns to find people who actually buy, not just people who tap.

  • Connect your pipeline stages to Meta with drag and drop — no developer needed
  • Updates are encrypted before they ever leave your account
  • Meta starts spending your ad budget on people who actually buy
1
Ad clicked, form filled
Meta sees a submission — nothing more
2
Lead lands in HemLead
Rep assigned, first call scheduled
3
Stage moved to "Qualified"
A real person, budget and timeline confirmed
This update is sent back to Meta CAPI
Call add-on

Click-to-Call & Recordings

Call an enquiry in one click. It rings your rep's own mobile, then connects them — no desk phone, no app to install. Works with Exotel, Tata SmartFlo and TeleCMI.

  • Every call logged automatically — duration, recording and outcome
  • No desk phone or separate app — calls happen right from the pipeline
  • Telephony is a paid add-on — we activate it for your account
Rep taps "Call" on the enquiry
Right from the lead record, one click
2
Rings the rep's own mobile first
No desk phone, no separate app
3
Connects the enquiry
Duration, recording and outcome logged automatically
Works with Exotel, Tata SmartFlo & TeleCMI
Connects with what you already use

20+ integrations, most set up in one click

No API keys to find, no developer needed — connect the tools your team already lives in from a settings screen.

Meta Ads
Meta Ads
Instant Forms
Instant Forms
Google Ads
Google Ads
WhatsApp Business
WhatsApp Business
Gmail
Gmail
Outlook
Outlook
Google Sheets
Google Sheets
Brevo
Brevo
Zapier
Zapier
Resend
Resend
Twilio
Twilio
Exotel
Exotel
Knowlarity
Knowlarity
Calendly
Calendly
Google Calendar
Google Calendar
Elementor
Elementor
Interakt
Interakt
99Acres
99Acres
Website
Webhooks & API
Automation + integrations, working together

Set the rules once. Let HemLead chase the follow-up.

Every integration you connect becomes a trigger for something else to happen automatically — so leads keep moving even when nobody's staring at the pipeline.

Leads come in from
WhatsApp message
Client texts your number
Facebook & Instagram ad
Someone fills the lead form
Website form
Visitor requests a callback
Missed call
Logged from your business line
Your rule
If this happens
A lead messages you on WhatsApp
Then HemLead does this
1Assign the lead to Aman
2Send a welcome message
3Move to "New" stage
Happens automatically
Lead assigned to Aman
Welcome message sent
Moved to "New" stage
Manager notified
Email automation, powered by Brevo

Nurture leads on autopilot, until they're actually ready

Not every lead is ready to buy on the first call. Instead of losing them, HemLead keeps a quiet email sequence running in the background through Brevo — so when they are ready, you're still the name in their inbox.

  • A welcome email goes out instantly the moment a lead is captured — no rep has to remember to send it
  • If a lead goes quiet, the sequence keeps going — a follow-up, then social proof, then a final nudge, spaced out automatically
  • Cold leads get one more shot with a re-engagement email, instead of just sitting forgotten in the pipeline
  • Every open and click reports back to the lead record, so a rep can see who's actually engaged before they call
DAY
0
Welcome email sent
Fires the moment the lead is captured
DAY
2
Follow-up, if no reply
A gentle nudge, not a repeat of the first email
DAY
5
Social proof email
A case study relevant to what they enquired about
DAY
10
Final re-engagement nudge
Last touch before the lead is marked cold
Every step runs automatically through Brevo
Why teams switch

One platform, whether you're a five-person team or a five-hundred-person one

Most CRMs make you choose between something simple enough for a small team or powerful enough for a large one. HemLead doesn't ask you to choose.

18 min
To first lead captured
Connect your Meta Instant Form and pipeline stages once — no developer, no ticket to IT.
20+
Integrations, from the first plan
Meta CAPI setup, WhatsApp integration and 20+ other integrations are included from the first plan. Telephony (click-to-call & recordings) is a paid add-on, activated on request.
Any size
Flat or per-seat — your call
Flat pricing while you're small, per-seat scaling up to 100 users as you grow — same platform either way.
Coming from Zoho or Salesforce? We'll migrate your open pipeline for free during onboarding.
Ask about migration
What's inside

Everything your sales team touches, in one place

Built for the day-to-day of a small sales team running Meta ads — not a bloated enterprise suite.

Meta CAPI sync
Every stage change in your pipeline can trigger a server-side event back to Meta — hashed, private, and configured without touching a line of code.
Instant capture
Instant Form submissions land in your pipeline within seconds, tagged with campaign and ad set.
Duplicate detection
Repeat clicks match to an existing lead by phone or email instead of creating a mess.
Auto-assign routing
New leads are auto-assigned to the next available rep, so nothing sits unclaimed.
Custom pipeline stages
Rename, reorder or add stages to match how your team actually sells.
Rep performance view
See each rep's response time, calls made, and deals closed — no need to export a report.
Email lead alerts
The moment a new lead lands, an email alert goes straight to the assigned rep — no one finds out about a hot lead by checking the app.
Tax invoice generator
Generate a GST-ready tax invoice straight from a won deal — no separate billing tool, no manual copy-paste.
Advanced filters
Slice your pipeline by stage, source, rep, date range or any custom field, then save the view for next time.
Report generation
Pipeline, source and rep-performance reports generated on demand — no waiting on a data team or exporting into another tool.
Who it fits

A flat and a visa application don't move the same way

Same system underneath, set up to match how your industry actually sells.

Real estate
Enquiries route to brokers by project and locality, with site visits logged against every lead.
Site visit → booking
Interior design
Track a brief from first call through quote revisions to a signed project, without a separate spreadsheet.
Brief → signed project
Tours & travel
Itinerary requests and quotes tracked with follow-up reminders, so no traveller goes cold before booking.
Enquiry → booked trip
Visa & immigration
Applicants move through eligibility, document collection and filing, with nothing falling through.
Eligibility → filed
Finance & advisory
Consultations booked straight from a qualified lead, with a full record for compliance.
Consult → proposal
Coaching institutes
Counselling calls, demo classes and fee follow-ups tracked through a short, high-pressure admission season.
Demo → enrolled
Healthcare & clinics
Patient enquiries move from first call to a booked appointment, with follow-ups that don't get missed between shifts.
Enquiry → appointment booked
Automotive
Test drive requests and trade-in enquiries stay organized across your sales floor, from first call to delivery.
Test drive → sale
Home services
Service requests get quoted, scheduled and followed up — so a missed callback never costs you the job.
Booking → job completed
From click to closed

Four steps, about fifteen minutes

No developer needed, and no waiting on an outside company to set it up.

1
Connect
Link your Meta Instant Form and pixel in two clicks — no hunting for API keys.
2
Map
Match your pipeline stages to the right Meta updates, using the built-in setup guide.
3
Work leads
Reps call, log notes and move deals — the same motions they already know from any pipeline board.
4
Watch results build up
Every stage change trains Meta's targeting. Lead quality improves each week, without you touching your ad account.
What teams say

From two-person teams to two-hundred-person floors

A few of the people running their pipeline on HemLead.

"We went from a shared spreadsheet to a live pipeline in an afternoon. Nobody on the team needed training — it just made sense."
Placeholder headshot — replace with real customer photo
Priya Sharma
Founder, Interior Design Studio
"We run 80+ reps across four cities. Auto-assign alone saved our operations team hours a week, and it hasn't slowed down once as we've grown."
Placeholder headshot — replace with real customer photo
Rajesh Kumar
VP Sales, Enterprise Real Estate Group
"White label let us put this in front of our own clients under our own brand. It's the CRM we recommend now instead of building one ourselves."
Placeholder headshot — replace with real customer photo
Ananya Verma
Operations Head, Marketing Agency
Pricing

Pricing that scales with your team, not against it

Flat pricing for smaller teams, per-seat scaling up to 100 users, and a fully custom plan for larger organizations. Meta CAPI and WhatsApp included on every tier — telephony available as an add-on.

No card required
Trial
Free / 14 days
Full Essential plan, free
  • Everything in Essential, free for 14 days
  • Up to 20 users
  • 50,000 leads
Start Free Trial
2 seats included
Essential
₹1,499 / month
+₹499 per extra seat
  • Up to 20 users (₹499/extra seat)
  • 50,000 leads
  • 25 custom fields
Get Started
Most picked
Enterprise
₹2,499 / month
+₹1,250 per extra seat
  • Up to 100 users (₹1,250/extra seat)
  • 1,00,000 leads
  • 45 custom fields
Choose Enterprise
Fully custom
White Label
Contact Us
Set based on what you need
  • Everything in Enterprise, plus:
  • 10,00,000 leads
  • Users & fields set based on what you need
Talk to Us
See Full Pricing & Comparison
Free · 20 minutes · No pressure

See it running on your own ad account

We'll walk through the lead-to-CAPI flow using your actual Meta setup, before you commit to anything.

1
You pick a time that works
2
20-minute screen-share walkthrough
3
Your pipeline is live the same day
Questions

Before you book a call

The things most teams ask in the first five minutes.

What exactly does HemLead do?
It's a lead management CRM for teams running Meta ads. It captures leads from Instant Forms, gives your team a shared pipeline to work them in, and reports qualification and conversion signals back to Meta CAPI.
Is there a free trial?
Yes — 14 days of the full Essential plan, free, with no card required up front.
Is HemLead only for small businesses?
No. HemLead works well for teams of any size. Essential suits smaller teams on flat pricing, Enterprise scales per seat up to 100 users with features like auto-assign built in, and White Label is built for larger organizations and agencies that need their own branding and domain.
What happens to my lead data?
It stays on encrypted servers. Email and phone number are hashed with SHA-256 before anything is sent to Meta, and nothing is shared with third parties.
Do I need a developer to set this up?
No. Setup takes about fifteen minutes through an onboarding wizard — connect your Pixel ID and Instant Forms, and you're capturing leads.
Can I cancel anytime?
Yes, from your account settings, with no lock-in period and no cancellation fee.
Can I add more reps later?
Yes, on any plan. Essential adds seats at ₹499 per user per month, Enterprise at ₹1,250 per user per month, adjusted to match your billing date.