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About Hemlead

A CRM built by people who ran Meta ads for a living

Hemlead started as a fix for one team's lead-tracking spreadsheet. It's now the pipeline for thousands of teams — from five-person startups to two-hundred-person sales floors — who sell off Meta leads every day.

The Hemlead team at work
2,400+
Teams on Hemlead
6
Industries served
15 min
Average setup time
2023
Founded
Our story

Built to fix one broken handoff

Meta ads teams and sales teams were speaking two different languages. Ad managers could see spend and clicks; sales reps could see a lead's name and a phone number. Neither side could see what the other was learning.

Hemlead exists to fix that. It's a pipeline your reps actually want to use — and every time a lead moves forward, it tells Meta. That's how Meta learns who to show your ads to next.

"Every rupee spent on ads should teach the algorithm something."
2023
Built as an internal tool
A weekend fix for one team's lead-tracking spreadsheet, shared with three friends running their own small businesses.
2024
First 100 paying teams
Meta CAPI sync shipped as a first-class feature. Word spread mostly through real estate and interior design circles.
2025
Expanded across industries
Visa & immigration, travel, finance and coaching teams joined, each shaping their own pipeline templates.
2026
2,400+ teams, pricing that scales with them
Flat pricing for a lean Essential team, per-seat scaling up to 100 users on Enterprise, and White Label for agencies — still the same fifteen-minute setup on every one of them.
Our mission

Every rupee spent on ads should teach the algorithm something. We exist to make sure the sales floor and the ad account are finally talking to each other.

How we work

The things we don't compromise on

A small team, building for teams of every size — these are the calls that shape every feature we ship.

Fast, on principle
If a page takes more than a second to load, or a setup step takes more than one click, we treat that as a bug — not something to fix later.
Your data stays yours
We encrypt your data before it's sent anywhere. We never sell your leads. And exporting your data takes one click — no waiting, no support ticket.
Pricing that scales with you
Flat while you're small, per-seat as you grow. We'd rather earn a bigger plan than force one on a five-person team.
Support from people who build it
No outside company answering your questions for us. The person replying to your chat is the same person who built the feature you're asking about.
Built with real pipelines
Every industry template we ship is based on a real customer's pipeline — not a guess at what they might need.
No lock-in, ever
Cancel anytime, take your data with you. If we're worth staying for, that should be obvious without a contract.
The team

Eighteen people, six cities, one pipeline

Small enough that everyone talks to customers directly — including the founders.

Rohan Adiga
Rohan Adiga
Co-founder & CEO
Ran ad campaigns for real estate clients before building the first version of Hemlead for himself.
Simran Kaur
Simran Kaur
Co-founder & CTO
Built the CAPI sync engine. Still reviews every integration pull request personally.
Arjun Mehta
Arjun Mehta
Head of Customer Success
Onboards most new teams personally and still answers support chat most afternoons.
Priya Nair
Priya Nair
Product Design Lead
Spends a week a quarter sitting with a customer's sales team before shipping anything new.
Trusted by teams across
Real Estate Interior Design Tours & Travel Visa & Immigration Finance & Advisory Coaching Institutes
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